Our Mission
Teach a mix of modern & timeless copywriting skills to learners across the world.
Our
Manifesto
We hear creatives, content creators, learners or founders say this all the time:
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​"I have writer`s block."
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"I don`t know where to start." & my favourite
3. "I`m worried AI is going to replace all writers!"
(among other pain points.)
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We hear you. ​
What we do to actually help:
At HOC, we bridge the gap by teaching you hard writing skills and cutting the confusion.
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How?
You`ll learn a blend of narrative psychology & storytelling techniques that build human connection, so you can be an authentic writer in a world of replicas and AI fluff.
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Here are some storytelling techniques you`ll learn:
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The Hero's Journey​
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StoryBrand
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Pixar's Story Framework
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Narrative Storytelling 101
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Prompt Engineering & AI Copywriting
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The Team: Zeba+Adnan
ABOUT ADNAN I bring a mix of strategy, technology, and psychology to HOC. With a background in criminology and psychology, I’ve always been fascinated by how people think, make decisions, and connect — insights I now apply to our business.
ABOUT ZEBA I’m a copywriter who helps people transform creative or techinical ideas into storytelling. Before launching HOC, I spent 15 years in Corporate Canada at the Big 5 banks, leading national marketing campaigns that reached millions. Today, I devote my time to helping people write and communicate with clarity, empathy, and human connection — skills that matter more than ever in the age of AI.
The Case for Authenticity
​In the age of AI and the economy of attention, the biggest struggle writers face isn’t just keeping up with AI tools—it’s staying human and authentic.
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Storytellers everywhere are under pressure to be faster, more efficient, more relevant. But when stories start coming from software instead of souls, we lose something essential: our human connection. And that connection—our empathy, our humor, our shared sense of wonder—is becoming the rarest commodity of all.
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At House of Copy, we rebuild that connection.
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We teach you copywriting—a timeless craft that’s existed long before ads and algorithms. It’s the same magic our ancestors used through fables, poems, and myths to make sense of the world and ourselves.
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We’re a team of two, not a faculty of 200. Which means you get focused, personal teaching that builds writing skills you can use anywhere—whether you’re a founder, a creator, or a scientist trying to make your ideas hit home.
“Create with truth” -- Kobe Bryant on On Purpose podcast.​
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Get in touch.
Got questions, inquiries? Tell us what’s on your mind. We’ll get back to you soon.