Our Mission
Teach a mix of modern & timeless copywriting skills to learners across the world.
Our
Manifesto
We hear creatives, content creators, learners or founders say this all the time:
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​"I have writer`s block."
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"I don`t know where to start." & my favourite
3. "I`m worried AI is going to replace all writers!" (among other pain points.)
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We hear you. ​What we do to actually help:
At HOC, we bridge the gap by teaching you hard writing skills and the confusion.
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How?
You`ll learn a blend of narrative psychology & storytelling techniques that build human connection, so you can be an authentic writer in a world of replicas and AI fluff.
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Here are some storytelling techniques you`ll learn:
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The Hero's Journey​
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StoryBrand
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Pixar's Story Framework
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Miyazaki's Storytelling Secrets
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Narrative Storytelling 101
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Prompt Engineering & AI Copywriting
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The Team: Zeba+Adnan
ABOUT ADNAN I bring a mix of strategy, tech-saviness, and psychology to HOC. With a background in criminology and psychology, I’ve always been fascinated by how people think, make decisions, and connect — insights I now apply to our business.
ABOUT ZEBA I’m a copywriter who helps people transform creative or technical ideas into storytelling. Before launching HOC, I spent 15 years in Corporate Canada at the Big 5 banks, leading national marketing campaigns that reached millions. Today, I devote my free time to helping people write and communicate with clarity, empathy, and human connection — skills that matter more than ever in the age of AI.
The Case for Authenticity
​In the age of AI and the economy of attention, the biggest struggle writers face isn’t just keeping up with AI tools, it’s staying human and authentic.
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Storytellers everywhere are under pressure to be faster, more efficient, more relevant. But when stories start coming from software instead of souls, we lose something essential: our human connection. And that connection—our empathy, our humor, our shared sense of wonder is becoming the rarest commodity of all.
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At House of Copy, we rebuild that connection.
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We teach you copywriting: a timeless craft that’s existed long before ads and algorithms. It’s the same magic our ancestors used through fables, poems, and myths to make sense of the world and ourselves.
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We’re a team of two, not a faculty of 200. Which means you get focused, personal teaching that builds writing skills you can use anywhere—whether you’re a founder, a creator, or a scientist trying to make your ideas hit home.
“Create with truth” -- Kobe Bryant on On Purpose podcast.​​
Get in touch.
Got questions, inquiries? Tell us what’s on your mind. We’ll get back to you soon.