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The Return of Retro: The Power of Nostalgia Marketing in the Age of AI
In a world obsessed with what’s next — AI, automation, and endless new tools — brands are finding power in looking back. Nostalgia marketing taps into the emotions tied to our favorite eras, songs, styles, and stories, creating instant connection in a way no algorithm can replicate. The Return of Retro explores how leaning into the familiar can cut through digital noise, build trust, and remind your audience why they loved you in the first place.
Zeba Khan
Sep 163 min read
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