Session: Design Psychology 101

Service Description

A picture is worth a thousand words, and in business, it can be worth a thousand customers. Before your audience reads a single sentence, your visuals have already told a story about your brand, your intention, and the kind of experience they can expect. The most effective brands understand how to use design psychology to influence how people feel, what they notice, and what they choose to do next. In this 60-minute session, you’ll learn the foundations of design psychology: • Use colour psychology to spark emotion and guide decision-making, • Apply visual hierarchy so your audience sees what you want them to see first, • Choose imagery and shapes that reinforce your message and brand identity, • Design for clarity and ease so people stay longer and engage deeper. Whether you’re a founder, marketer, student, or small business owner, this session will give you design tools you can apply anywhere to elevate your brand and strengthen your storytelling. You’ll walk away with a practical design psychology toolkit you can use across your website, social media, presentations, or marketing campaigns — so your visuals don’t just look good, they connect.